The official Facebook page for Dixie State College of Utah Athletics!
MISSION STATEMENT - The DSC Athletics Facebook page serves as the social media hub for information about the Red Storm sports community. Read game recaps, watch interviews and learn about upcoming games on this page. We want this page to be interactive - we want to hear from you!
Persona 1) Tyler is a 20-year old student-athlete at Dixie State College. In addition to his team and schoolwork responsibilities, Tyler is a fan of hip-hop music, comedy movies and reality television. He participates in community service activities coordinated by the athletic department. He uses social media to keep up with his family in northern Utah and keep up to date with his emerging friend base in the St. George-area.
Persona 2) Fred is a 79-year old retired sports official living in St. George. He volunteers at the school by keeping statistics during baseball games and running the clock for basketball. Fred is interested in keeping up to date with news involving the NCAA, its rules and development of its student-athletes. His interests away from DSC sports include playing golf, watching show at Tuacahn and spending time in the outdoors with his large family.
Persona 3) Kelly is a 50-year old grandmother who is interested in everything involving her husband’s former job of firefighting. She is a sports fan, but wants to become a fan of something than her favorite baseball team, the Oakland A’s. Kelly loves to spend time with her family and talk about the happenings in their lives.
Persona 4) Sally is a 32 year-old businesswoman that is too busy to attend any games at Dixie State. She has three young kids that dominate her time away from the office. Sally is interested in building her clientele and thinks a sponsorship with DSC Athletics could broaden her demographic. Sally has seen the advertising options offered on the school’s website and in the various sporting venues, but would like to explore advertising in social media.
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I am one of four administrators on the DSC Athletics Facebook page, but I have taken the reins to promote our events and our student-athletes. Since the page has already been established, our goal is to enhance the page with pictures, videos and other marketing elements to give our loyal fans a more inside look into the department. We would also like to drive DSC students and Washington County resident to the site to try and make them Red Storm sports fans.
We promote our DSC FB page on the school's main athletic web page (DixieAthletics.com) and forward any direct message from the FB page onto our Twitter feed.
By the end of the semester, I would like to have 900-1,000 likes (we are at 712 at post time). We would like to for fans to come up to the administration during games and say something about the FB page.
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